Relay Delivers Higher Occupancy & ROI at Aloft Silicon Valley
Meet Botlr — the robot butler that cut room service time by 80% and changed hospitality delivery forever.
About
Aloft Silicon Valley
One of 111 Aloft properties across the U.S. and part of Marriott International's global network, Aloft Silicon Valley offers 172 chic guest rooms near Facebook's headquarters and three Bay Area airports. Built for the early adopter, the hotel integrates mobile apps, mobile keys, and smart technology into every guest touchpoint.
Challenges
Making deliveries faster — without adding headcount
Aloft Silicon Valley needed a more cost-efficient way to handle room service and in-hotel deliveries. Known for its tech-forward approach, management saw an opportunity to go further — replacing the traditional "runner" model with something smarter.
Solution
Boltr — hospitality's first autonomous delivery robot
Relay began beta-testing at Aloft in 2015. Named Botlr® — the robot butler — he's now Relay Robotics' longest-running client. Beyond the hardware, Relay is a complete RaaS platform delivering safe, fast, and accurate runs 24/7. What used to take 15 minutes now takes 2.
80%
reduction in room service time
22,3k+
deliveries in 4.5 years
$1k
avg. incremental revenue per month
6%
increase in RevPAR
500
miles traveled
Testimonial
“Botlr is not just a novelty. He cuts room service time by 80%, makes it easier to do our jobs and does not accept tips!"
— Jason Ransom, General Manager, Aloft Silicon Valley
Recent cases
Just released: Client Case Studies
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